MARKET RESEARCHER & COMMUNITY BUILDER
Strategic insights and market research leader with 10+ years of experience leading qualitative and quantitative research, driving business development, and translating consumer understanding into actionable business strategies. Expertise spans research innovation, client partnerships, cross-functional leadership, and commercial growth across healthcare, CPG, technology, and financial services. Recognized industry thought leader, conference speaker, and nonprofit founder with a demonstrated commitment to mentorship, community engagement, and inclusive leadership.
Core competencies include:
Project Management ∙ Data Analysis ∙ Storytelling ∙ Research Design ∙ Moderating ∙ Data Visualization ∙ Community Building, Management & Engagement ∙ Client Management ∙ Content Marketing ∙ Team Leadership ∙ Mentoring
PROFESSIONAL EXPERIENCE
OvationMR ∙ SVP of Insights & Strategy ∙ March 2024 – Present
Executed quantitative and qualitative research projects for a variety of clients across the advertising, food and beverage, beauty, nonprofit and financial services industries
Led end-to-end research initiatives, translating complex data into actionable insights and strategic recommendations that helped clients refine product offerings, optimize customer experiences, and identify growth opportunities
Leveraged AI to optimize internal processes which increased delivery efficiency and profitability
Influenced revenue growth by identifying new business opportunities, expanding existing accounts, and partnering with sales on strategic pitches and proposals
Advanced market research industry thought leadership through conference presentations and training workshop facilitation
Turn Down For What NYC ∙ Founder & Executive Director∙ March 2022 – Present
Directed organizational strategy, operations, and program development, advancing a mission centered on social inclusion, self-determination, and reducing loneliness among adults with Down syndrome
Designed and executed inclusive social experiences, overnight camps, community outings, and peer-to-peer engagement opportunities that foster authentic friendships and independence
Oversaw program budgets, communications, event logistics, and organizational policies while balancing operational efficiency with a mission-driven approach
Championed disability inclusion through public speaking, community education, and collaborative initiatives, including participation in United Nations World Down Syndrome Day 2026 programming
AbleTo ∙ Audience Insights Manager∙ February 2021 – March 2024
Independently led marketing research efforts across patient, provider, health plan and employee audiences
Reduced research spend by $40k (60% of budget) through implementation of DIY tools for brand tracking, concept testing and message testing
Hosted internal webinars and office hours to optimize insight activation and utilization
Successfully built cross-functional relationships to assist operations, product, talent acquisition, quality assurance and design teams with custom in house research solutions
InSites Consulting ∙ Research Manager ∙ July 2019 – February 2021
Actively engaged audiences in a variety of research methodologies including online communities, mobile ethnographies, in home usage tests and online surveys
Managed long and short term online research communities across a variety of markets and populations
Oversaw qualitative research projects from the research design phase, through data analysis to final reporting
Supported clients across the tech, CPG, FMCG and healthcare industries including: Samsung, Sony, P&G, Anheuser Busch, MARS Petcare, L’Oréal, Ferrara, Nature’s Way, Avrio Health and GSK
BuzzBack Market Research ∙ Healthcare Research Specialist ∙ April 2017 – June 2019
Assisted with new business development, healthcare sales strategy, methodological innovation, and content marketing
Conducted internal research studies to develop marketing content including case studies, white papers, infographics, blog posts, webinars, and conference presentations
Collaborated with senior management on strategic and tactical planning for the healthcare division
Provided support for qualitative and quantitative healthcare research projects for clients including AstraZeneca, Janssen, Horizon Pharma, UCB, Novartis and Therapeutics MD
BuzzBack Market Research ∙ Junior Research Analyst ∙ May 2015 – April 2017
Executed healthcare research project management tasks including proposal writing, questionnaire/discussion guide design, moderation, data processing and tabulation, quality assurance, sampling, fielding, analysis, and reporting
Effectively combined qualitative and quantitative data to tell a story and provide actionable insight
Collaborated with healthcare team to explore innovative methodologies and develop new products including offerings for patient journey, A&U, physician communication, messaging, ethnography, and mobile research
Utilized German language skills to assist with international research projects
GfK ∙ Research Associate & Intern ∙ June 2014 – December 2014
Utilized SPSS and Excel to perform quality assurance checks on syndicated survey data
Conducted secondary research and analyzed current research methodologies in order to make strategic recommendations to the management team and explain the story behind research projects
Assisted the automotive product management team with the various data collection and processing tasks of an international syndicated purchase funnel study
Supported the brand and consumer experience team with the management of quantitative trackers for Verizon, PayPal and Abercrombie & Fitch
EDUCATION
Master of Science in Marketing Research & Analytics
Michigan State University ∙ Broad Graduate School of Management ∙ 2014
Bachelor of Arts in Marketing ∙ International Business Specialization and German Minor
International Business Management in Western Europe Study Abroad ∙ Summer 2011
Michigan State University ∙ Eli Broad College of Business ∙ 2013
AWARDS
The American Academy of Cerebral Palsy & Developmental Medicine 2026 ∙ Duncan Wyeth Award
The Market Research Center at Seton Hall University 2026 ∙ Distinguished Business Partner of the Year
Significant Insights Media 2021 ∙ Global 30 Under 30 List
Quirk’s Marketing Research And Insights Excellence Awards 2019 ∙ MREF Everyday Hero
Medical Marketing & Media (MM&M) Awards 2018 ∙ Silver Young Marketer
President’s Volunteer Service Award 2016 - 2022
SPEAKING APPEARANCES
Co-Presenter, Insights Association CRC 2026 ∙ Inside the Emotional Journey: Measuring EQ Growth Through Immersive Research
Co-Presenter, Quirk’s NYC 2026 ∙ Honest enough to complain? Why consumers don’t always tell the whole truth
Speaker, QRCA 2026 ∙ Maintaining Human Magic In Digital Workshops
Speaker, ESOMAR Congress 2025 ∙ Unlocking Mobile Ethnography with EthOS
Panelist, Spartan Insights Summit 2025 ∙ Spartans in the Wild: Navigating the Future of Insights
Co-Presenter, TMRE 2024 ∙ Supercharge Company Performance: The Value of AI-Powered Intranet
Co-Presenter, Quirk’s NYC 2022, TMRE 2022, Succeet 2022 ∙ Employee Mental Health in the Post Pandemic Workplace
Speaker, North Central Insights Association Conference 2019 ∙ Making a Difference with Data
Speaker, IIeX North America 2018 ∙ How Living With Mental Illness Has Made Me A Better Healthcare Researcher
ORGANIZATIONS SERVED
The Market Research Council 2026 - Present ∙ 2026 Emerging Leader & Programming Committee Member
Market Research Institute International 2026 - Present ∙ MRII Voices Community Moderator
Michigan State University MS in Marketing Research & Analytics 2026 - Present ∙ Advisory Board Member
The Market Research Center at Seton Hall University 2021 - Present ∙ Advisory Board Member
Insights Association Central Atlantic Chapter 2019 - 2023 ∙ Roles Held: President Elect, Vice President, Director of New Professionals, Insight Illumination Conference Co-Chair, & Marketing Committee Co-Chair
Greater NYC Spartans 2016 - Present ∙ Current: Spartans Serve Chair & Big Apple Big Ten Board President Past: Communications Committee Chair
Intellus Worldwide 2018 - 2020 ∙ Young Professionals Committee Chair
New York Cares 2016 - Present ∙ Community Volunteer